We’ve been around a long time:
Nashville has changed a lot since then, and we have changed with it, growing and adapting to meet the demands of the city and of our clients. And yet, we have never—not once in almost six decades—lost sight of our core values, and we aren’t about to now.
We have big announcements, and we are excited to make them. But know that nothing will steer us away from the way we have always done business, which is with a commitment to meet the needs of our clients and not our wallets.
We’ve been around a long time:
since 1962 to be exact.
Nashville has changed a lot since then, and we have changed with it, growing and adapting to meet the demands of the city and of our clients. And yet, we have never—not once in almost six decades—lost sight of our core values, and we aren’t about to now.
We have big announcements, and we are excited to make them. But know that nothing will steer us away from the way we have always done business, which is with a commitment to meet the needs of our clients and not our wallets.
What’s Changing and What’s Not
We are updating our name and look but holding fast to the legacy of our founder. Chas. Hawkins Company Inc. is officially becoming Charles Hawkins Co.
Charles, or Charlie as he was known, was a man of rare integrity. At the outset and throughout his long tenure as the firm’s leader, Charlie balanced his tenacity with unwavering ethics and a prudent commitment to stability. His name reminds us of who we are and who we have always been: a firm committed to the values of integrity, stability and tenacity.
These values are reflected in our new branding. You will see industrial, vintage elements that pay homage to our storied past. You will see colors both grounded (greens) and bold (orange). You will see a new logo with interlocking letters, reminiscent of a structural beam or ladder, which connect past to future and which ultimately connect us to you, our clients.
Though many of our services are transactional, our business is always relational. That won’t ever change.
Our website will be refreshed, as will our flyers, as will the signs you see all over Middle Tennessee. The look is modern but very much true to our roots. The information is all there but more streamlined. You will notice that our names and numbers are still front and center. That’s because we want you to feel comfortable picking up the phone and calling us.
How We Made the Choices We Made
When we first initiated our rebranding exercise, we sent a poll to every member of team and gave them the following prompt: I would like Chas. Hawkins to be more _________.
It was important to us not only to hire an outside team of experts but also to hear feedback from our own team as well. When the results came in, there were two clear favorites:
1. I would like Chas. Hawkins to be more modern.
2. I would like Chas. Hawkins to stay the same.
This told us we were doing something really right.
For so many to want us to stay the same confirmed that we were successful. It told us that we have been meeting the needs of our team, giving them the opportunities and support they need to in turn meet the needs of our clients. For others to say they want us to be more modern validated our efforts to rebrand. It was time to modernize but without losing our roots. That’s what we’ve done.
That’s also what we do every day out on the streets of Nashville and its surrounding areas. Middle Tennessee is a place we hold dear. We want to help it modernize but in a way that holds true to its roots. We want it to be a place of tenacity and also stability, a place of integrity, a place that feels good to call home.